
By Gregory Moore
October 6, 2017
ARLINGTON, TX – So social media is a funny beast. You chime in on a hot topic on somebody’s page or on your own and all of a sudden you get hit with the bullshiggery.
So let me explain this.
Cam Newton is full of bull dong and I’m not even talking about high quality Brahma or Waygu bullshit either.
You all know what happened so why rehash it but here’s the highlight of what happened: Newton said a chauvinistic remark to a female sports reporter.
And what has ensued is this kaleidoscope of comments from people saying he had a right to speak his mind to he is so wrong he should be suspended.
I’m somewhere in the middle on this.
Yes, it’s his first amendment right to be a jackass and he did so.
No he shouldn’t be suspended but he shouldn’t be made a damn martyr either.
So of course I weighed on a few pages and I got hit with this vitriol that I was wrong.
You know what…on those pages, they’re probably right.
But as a former member of the National Association of Black Journalists, a proud alumnus of the Blackathlete Sports Network and a guy who took pride in calling out bullshit when it presented itself, I WASN’T WRONG according to those in the industry.
But see that’s the damn problem.
Society is wrong in accepting this crapola of an apology from him.
At least this apology that he gave.
When you get right down to it, sports fans of all colors should be so pissed off that he truly gets the message of why his apology was a day late and a dollar short.
Anybody who has a moral compass should be “offended’ that we are still dealing with chauvinism in this day and age just like we are dealing with racism, classism and all the other “isms’ that plague our society.
AN APOLOGY IS LIKE A THANK YOU NOTE….
“After careful thought, I understand that my word choice was extremely degrading and disrespectful to women.”
Really?
It took you 24 hours to come to the realization that you were being a dweeb during that press conference the day before?
And thus is why I have a problem with his feigned apology.
It wasn’t contrite.
It wasn’t sincere.
It was a carefully crafted response to an issue that had he really thought about it, he should have come out immediately that day and said, “hey man, I screwed up.”
You see, what so many of the people who are in his corner don’t get is, an apology is like a thank you note. It’s more sincere the more prompt the message is given.
It’s something that parents teach their kids every day.
Hell, Cam himself has two daughters. Do you think he’s teaching them to wait until the next day to apologize for wrong doing?
Hell naw.
But see adults, especially those who have these nice endorsements, play by different rules.
And Cam reached into that PR damage control playbook and pulled out play #22: be contrite after the fact.
And so, when Dannon yanked his endorsement by saying that he will no longer be used in advertising in 2017, he pulled out his smart phone, opened up his twitter account and did that video apology.
Let me tell you all something…..he wasn’t believable.
I’m a pretty good poker player and I could read that tell about 20 seconds into the video.
He was playing his audience.
How? It’s simple.
He didn’t name the reporter he denigrated in front of her colleagues.
A HEARTFELT APOLOGY, LIKE A THANK YOU NOTE, IS PERSONAL
This is why I have a problem in believing that Newton was sincere; he never mentioned Jourdan Rodrigue in his apology.
“To the reporters, to the journalists, to the moms — super moms — to the daughters, the sisters and the women all around the world, I sincerely apologize and hope that you can find the kindness of your heart to forgive me.”
Many are going to think I’m being nit-picky but am I?
I mean if someone offended you and you confronted them, wouldn’t you want an apology that was personal and directed to you?
So how hard is it to put Rodrigue’s name in the damn apology?
I mean heck it’s this simple: “I want to first apologize to Ms. Rodrigue. I was out of line and I apologize for disparaging you yesterday. That is not my character and I hope you give me a second chance. To the reporters, to the journalists, to the moms — super moms — to the daughters, the sisters and the women all around the world, I sincerely apologize and hope that you can find the kindness of your heart to forgive me.”
See….it’s that darn easy.
I didn’t change the structure but I sure as hell made it seem a lot more personal than what he did.
And I’m not saying that he had to do it in that fashion.
How about a one on one apology to the side?
BUT THERE’S AN ELEPHANT IN THE ROOM….
Look, apology aside, there’s an elephant in the room.
What Cam did was akin to what has been done in locker rooms the moment news agencies started having women cover sports.
This shit isn’t new people.
And it isn’t going away.
Sexist remarks have no place in the workplace and if there is one place where this can be overcome, it is sports.
Sports is that great equalizer in our society but it is only as good as it can be when ordinary citizens call BS when it’s BS.
What Cam said was sexist and chauvinistic. It is not that much different than when then candidate Donald Trump talked about grabbing women by their genitals and forcing himself on them because he could.
Wrong is wrong people.
And while Cam isn’t running for public office, he is in the public eye.
He’s supposed to be a role model and he says he wants to be that in his own words.
“To the young people who see this, I hope that you learn something from this as well. Don’t be like me; be better than me.”
He’s right. Role models want that to be the outcome.
And hopefully he’s learned a lesson.
But let’s not sugar coat this one bit.
His choice of words to Ms. Rodrigue was wrong and it cost him sponsors.
But his choice of words not having given a “personal” apology were equally wrong because the only way to stop sexism and chauvinism is to own up that it exists.
Look I’m not beating up on Cam because he’s a black athlete.
Yeah. I got that nonsense too from a bunch of dribble hounds.
But I am beating him up for not being man enough apologize sooner.
What I am beating him up about though is that his words need to mirror his actions.
When I hurt someone, I apologize immediately to them.
When Ms. Rodrigue confronted him the other day about his choice of words, she was doing because they were chauvinistic.
Cam should have recognized that immediately.
And he should have apologized with a better choice of words.
That’s what grown men do.
We hold each other accountable when we’re wrong.
And if that, holding another man accountable, is not sitting well with some folks, then we have a far bigger problem than a football player making a dumb ass comment.
Gregory Moore covered collegiate and professional sports for over 20 years and appeared on national programs for such outlets like ESPN, Fox Sports Radio and The Sporting News.
